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How Do People Perceive Your Brand Online?

Brand identity - may it be offline or online;  is something every business owner is concerned about. A decade ago brand identity was…
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LinkedIn B2B Marketing Facts for India

There are more than 430 million marketers gathered on LinkedIn, making it the most effective place for business to business(B2B) marketers to engage…
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Single Page Websites: Are They Good or Bad for SEO?

Single page websites (SPWs) are basically long scrolling websites where all the content is stored on a single page. The navigation links at…
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Simple and Effective Ways to Build Your Brand on Instagram

With 500 million monthly active users and more than 90 million daily photo and video uploads, Instagram is a mobile community where a…
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What is Your Website Traffic Trying to Tell You?

Website traffic is the amount of data sent and received by the visitors to a website. This is determined by the number of…
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Why Facebook Ads Will Make You Successful in 2017 & Beyond

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You will need to have…
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How Does Social Media Impact Your SEO Efforts?

Social Media Marketing and its connection to SEO is complicated. While social media marketingand search engine optimization are often thrown in the same…
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5 Things You Need to be Doing to Increase Your Social Media Presence

When it comes to social media, everybody wants in on the action. Everyone wants to gain social media recognition for their business. Having…
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It’s Time to Stop Doing On-Page SEO Like It’s 2012

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.…
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4 SEO Tips That You Must Pledge To Follow In 2017

The past few years have been very hectic for google. A host of updates, variety of changes and removal of certain features from…
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6 Tips for Getting Your Brand Started on YouTube

There have been many video platforms that have been on the rise, but youtube remains the undisputed king of online videos and a…
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4 Social Media Trends That Will Change The Game In 2017

There is no doubt that the evolution of social media is growing rapidly, breaking down the barriers and becoming a part of the…
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How Social Media has Changed the Game for Customer Service

Nowadays Social Media has completely changed the face of customer services and how the consumers interact with a brand. Customers prefer to post…
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The Secret to Attracting More Clients on LinkedIn

With nearly 500 million members in around 200 countries, LinkedIn is a social media platform which allows users to build a powerful professional…
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Ways in which Instagram can Help You Build Qualified Leads

Instagram has become one of the most influential marketing tools on the internet because of its popularity. Currently instagram has more than 600…
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Truths about Social Media Marketing that You Need to Hear

Social Media Marketing is humongously growing in popularity because of its ability to reach and connect target audience virtually within less time and…
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7 Easy Ways to Grow Your Social Media Following Quickly

Big businesses have spent more than a billion dollars behind social media marketing in the last year. This year it is only going…
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What’s the best way to use hashtags on Twitter, Facebook and Instagram?

A hashtag is just a keyword or a phrase written together without spaces in between with a pound (#) sign in front of…
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Why SEO is important for your business?

In one of its simplest definitions, SEO or Search Engine Optimization is a good, solid marketing tool. Especially, helpful for small and mid-sized…
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PPC + SEO = Match Made in Marketing Heaven

Pay Per Click and Search Engine Optimization are completely different strategies. And while they are enormous ways, it can be considered that PPC…
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Five ways to Promote your Products on Facebook

Facebook has 1.71 billion users worldwide, and counting. Still the number one social networking site for users of all ages, nationalities, geographies, and…
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What Makes People Follow or Unfollow a Brand?

The most important thing for a brand is to connect with its target audience. What do they worry about? Where do they hang…
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The Four Key Pillars For Successful Future of SEO

There has been a drastic change in the way SEO is being used by firms these days. Gone are the days when it…
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Page Rank Toolbar Is Officially Dead Now: Google

Pagerank already off the toolbar? Well, Yes. Google recently confirmed that it will be eliminating its toolbar pagerank from the browser. How did…
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How Is Indian Government Using Twitter Effectively

Social media, especially Twitter, has become the pre­eminent vehicle of information dissemination of the government. Our honourable Prime Minister, Mr. Narendra Modi, one…
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GIF Craze on Social Media

GIFs have made a remarkable revival on social media. They have been popping up everywhere, intensifying marketing and advertising on social media. The…
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